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Is regional media over-regulated?

Society , concurs. She points out that, compared with other media sectors, the regional press remains ...

Media Perspective: Social media can still act as a positive force - even in a riot

information on the events happening on their streets. This beleaguered sector - often seen as parochial and ...

Government embroiled in advertorials row

put a block on public health information campaigns, will you guarantee that no more public money, that could and should be spent on patient care or public health campaigns, will be spent on such advertising ...

IPG's MagnaGlobal doubles UK ad forecasts for 2010

for media suppliers operating in the television sector have led the recovery, and media is now expected ... of cooling demand in the run-up to Christmas in trading updates this month, as shoppers become wary of public sector cuts and forthcoming VAT hike. MagnaGlobal s report notes: "Consumer confidence and credit ...

London 2012 campaign marks two years to the Games

The London Organising Committee of the Olympic Games (Locog) has rolled out a campaign encouraging the UK public to "Plan your Games", with a drive to get 70,000 consumers to become Olympic Games volunteers. The London 2012 Volunteer Programme, which is backed by worldwide sponsor McDonald ...

London Weekly freesheet launches in the capital

as an exclusive with "Phil Tufnel" [sic]. Other sectors promoted on the front cover include Music News, Going ...

Govt urged not to cut press adspend

, for advertising campaigns, recognising the unique public value, trusted environment and effectiveness such spend ... for the campaign, saying: "There's an argument there's more of a public benefit in helping sustain a news source ...

Boris Johnson makes debut as cartoon hero

The agency has produced the strip "Four Feet From a Rat" as part of its new publication, which will be handed out with entertainment guide Time Out. It is the third time the agency has produced such a graphic book for the magazine. Dermot McPartland of Mother said: "We are currently negotiating with Time ...

Where next will embrace the free daily paper?

is driving the whole sector and free papers now have a 27 per cent share of circulation. So, what ... . As an independent public company, we have been able to develop not only our editorial, but also our whole approach ...

National Savings kicks off all-agency review

. Its latest work has included Sugar attempting to convince the public to invest their money in premium ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.