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The Year Ahead for ... Cinema

Simon Willis sees a static year for cinema advertising as the sector adjusts to life after Harry

Sir Ridley Scott picks winner of Philips' Parallel Lines campaign

." He chose the winning film following a round of public voting on YouTube to select the top five ...

TV to drive 2010 UK adspend growth

considerably. The government and charity sector, which accounted for 7.2% of total adspend in 2009, is predicted to register a double-digit decline this year as a result. All other sectors should see growth ...

Health to bear brunt of first COI cuts

Drives such as the 50 million-a-year spend on public health, including Change4-Life (which spent 7.7 million in 2008-09), anti-smoking ( 26.2 million), alcohol abuse ( 4.8 million) and stroke prevention ( 4.5 million), are likely to be affected by Government plans to cut "preachy, nanny state ...

Adspend drops 9.6 per cent in last quarter of 2008

The latest figures from the Advertising Association showed that adspend declined for every sector apart from online, which rose by 17.3 per cent in 2008, a drop on its 39.5 per cent rise in 2007. Advertising expenditure for newspapers dropped by 12 per cent in 2008, the steepest fall among the media and a ...

New ad reveals danger of buying counterfeit drugs

-wide problem of counterfeit medicines head-on. "This advertising campaign forms part of a wider public education campaign launched by Pfizer last year to ensure the public is aware of the health risks ...

National Savings kicks off all-agency review

. Its latest work has included Sugar attempting to convince the public to invest their money in premium ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.