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Sorrell bids to diversify WPP with tech launch

Not content with an empire that spans advertising, digital, research, PR and media, Sorrell is venturing into the technology sector hand-in-hand with Infosys, Procter Gamble's Business Partner of the Year 2011. No minnow itself, Infosys has 150k staff operating out of 65 offices in 30 countries ...

How creativity takes centre stage at Google

the public to come up with an experiment to be conducted in space to explore the possibilities of life ... the public can keep their data safe online. Products such as Google's new phone, expected to be called Nexus ...

WPP acquires US digital agency Rockfish

in fast-growing sectors and markets, and further strengthened its capabilities in the digital marketing sector. It claims that digital, direct and interactive now account for about 30% of its $15bn annual ...

ISBA: Online remit extension an example of 'Big Society', says ASA chief

the industry and increasing complaints from the public. Speaking at the annual conference ... Monday: a "heavy weight broadcaster", an "agency guru", someone from the charity sector and a mother ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...

Sony pulls support for 10:10 initiative over contentious promo

the video risked "undermining the work of the many thousands of members of the public, schools ... that it recognised that 10:10 had acted quickly to remove the video from its website and had issued a public apology ...

Dentsu attempts digital landgrab with AKQA bid

down the route of an IPO (initial public offering). Dentsu already has some European interests ...

Public to choose winner of new YouTube Ad of the Year award

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

What Next in Digital?

to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ... to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...

HMDG scoops brief for Ancestry.co.uk

for the website, aimed at raising the public's interest in their family history. Before working with Bright ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.