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to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ... to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
the work, which will result in brand extensions into the food, beverage, lifestyle and accessory sectors. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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