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WPP's Quisma launches in the UK

in the online and digital sectors Edwards also worked on the commercial side of Trinity Mirror and VNU Business Publications, now part of Incisive Media. Nick Theakstone, UK chief executive of GroupM, said: "The performance sector is growing rapidly and it is vital that GroupM has an offering with the size and scale ...

What Next in Digital?

to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ... to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...

Staff numbers in advertising hit 40-year high

-general, said: These figures reflect the growth in the number of new sectors in IPA membership -- digital ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.