VCCP hires Amazon head of search to assist global expansion
07 Jun 2010 | by Mark Banham
in a business that I believe is going to help shape the future of this sector." ...
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to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ... to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...
in a business that I believe is going to help shape the future of this sector." ...
Ministers have discussed, but dismissed, the idea of a tax on online and search ads and have rebuffed demands for Google's market share to be investigated by the Competition Commission. Lord Carter, the Communications Minister, considered both levies to help fund public-service broadcasting as he drew up his ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.