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Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

Not content with an empire that spans advertising, digital, research, PR and media, Sorrell is venturing into the technology sector hand-in-hand with Infosys, Procter Gamble's Business Partner of the Year 2011. No minnow itself, Infosys has 150k staff operating out of 65 offices in 30 countries ...

Charity calls on actor Bill Nighy to raise awareness for tropical diseases

10 Jan 2012 | by Sara Kimberley

of the Global Network, said: "Social media allows us to build greater support among the general public ...

Reed asks public to pick new TV ad

12 Dec 2011 | by Sara Kimberley

Reed, the recruitment agency, is launching a crowdsourcing campaign asking the public to vote...destinations, created by Steel. The ad that receives the most public support will run on primetime national ... , to create us a new TV ad." Nick Bennett, creative director of Steel, added: "Not only do the public ...

Alex Miller takes on CEO role as Jam rejigs management

24 Nov 2011 | by Matt Williams

Public, the agency he founded, to the group in December 2007. Jam's restructure comes on the back of a ...

How creativity takes centre stage at Google

20 Oct 2011 | by Katherine Levy

the public to come up with an experiment to be conducted in space to explore the possibilities of life ... the public can keep their data safe online. Products such as Google's new phone, expected to be called Nexus ...

Facebook ad prices rise as brands ramp up campaigns

19 Jul 2011 | by Sarah Shearman

and accounted for 36% of all impressions in 2011, according to the report. It said that this sector was nearly ...

Social media to steer Tourism Ireland road trip

20 May 2011 | by Loulla-Mae Eleftheriou-Smith

will continually share maps and video blogs, and upload photos on to a live photo feed, for the public to see ...

Budweiser runs responsible drinking campaign on Chinese Twitter

01 Apr 2011 | by Benjamin Li

for rewards including public transportation cards (China version of Octopus cards in Hong Kong), petro cards ...

ISBA: Online remit extension an example of 'Big Society', says ASA chief

17 Mar 2011 | by Maisie McCabe

the industry and increasing complaints from the public. Speaking at the annual conference ... Monday: a "heavy weight broadcaster", an "agency guru", someone from the charity sector and a mother ...

Media Perspective: How to make social experiences on the web more intimate

03 Dec 2010 | by Russell Davies

or Twitter or wherever, lots of them are discovering that they don't really like being that public. They like updates and chatting and sharing with their friends; they just don't want to be part of such a big, public ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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