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As record numbers of smartphones are shipped, and China reportedly outstrips the US as the largest market for these devices, it is worth reviewing the advertising that is contributing to driving growth and building new brands in this sector. The iconic smartphone product to date has to be the iPhone, which ...
in fast-growing sectors and markets, and further strengthened its capabilities in the digital marketing sector. It claims that digital, direct and interactive now account for about 30% of its $15bn annual ...
to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ... to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...
ethics or the spate of suicides at Apple's Foxconn manufacturing supplier. The technology sector ... its success made such a fool out of the technology sector's arch pantomime villain, the Microsoft boss ... in this sector. - After all, the development of the mobile advertising business has been painfully slow ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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