Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
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Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...
Campaign Viral Chart: Kony clings on despite St Pat's Guinness boost
23 Mar 2012 | by Ben Hall
The 30-minute Kony film, an ad to raise public awareness of crimes committed by the Ugandan warlord Joseph Kony, has topped the chart for the past three weeks and has now been shared more than five times a second since it was published on 5 March. Since last week, the film has attracted five ...
Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading
16 Mar 2012 | by Ben Hall
'Kony 2012', funded by a campaign group called Invisible Children and directed by co-founder Jason Russell, set the social web alight last week when its was shared five millions times in a matter of days . The 30-minute film is intended to raise public awareness of the crimes of Ugandan warlord Joseph Kony ...
Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
09 Mar 2012 | by Ben Hall
The 30-minute film to raise public awareness of the crimes of Ugandan warlord Joseph Kony
Paddy Power attempts to move on from transgender storm with chav ad
24 Feb 2012 | by Matthew Chapman
of the public from the transgender community, has met with a storm of protest that resulted in it being pulled ...
ISBA: Online remit extension an example of 'Big Society', says ASA chief
17 Mar 2011 | by Maisie McCabe
the industry and increasing complaints from the public. Speaking at the annual conference ... Monday: a "heavy weight broadcaster", an "agency guru", someone from the charity sector and a mother ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...
Sony pulls support for 10:10 initiative over contentious promo
05 Oct 2010 | by Mark Banham
the video risked "undermining the work of the many thousands of members of the public, schools ... that it recognised that 10:10 had acted quickly to remove the video from its website and had issued a public apology ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
