Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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The Year Ahead for ... Data
12 Jan 2012 | by Ben Wood
In the McKinsey Global Institute white paper Big Data: The Next Frontier For Innovation, Competition, And Productivity, released in May 2011, the consultancy talks of the trillions of bytes of data being "captured, communicated, aggregated, stored and analysed" in every function and sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
