Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
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Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
Not content with an empire that spans advertising, digital, research, PR and media, Sorrell is venturing into the technology sector hand-in-hand with Infosys, Procter Gamble's Business Partner of the Year 2011. No minnow itself, Infosys has 150k staff operating out of 65 offices in 30 countries ...
Blue Square hires Arnold KLP for £4m advertising account
19 Apr 2012 | by Maisie McCabe
. The sector has come a long way in the last 13 years, and we are determined to play a major role in the future ...
Coral seeks creative agency ahead of ad push
19 Apr 2012 | by Jeremy Lee
sector has increased significantly since the 2007 Gambling Act, which allowed casinos, bookmakers ...
New business leagues (20 April 2012)
19 Apr 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
Diary: Creative couple elope
19 Apr 2012
Is it the perfect relationship? One look at this picture of Ollie Wolf and David Goss, who have just joined Wieden Kennedy from Saatchi Saatchi, would convince you it is. Unless they have just scored a goal, Diary cannot account for such a public display of affection. Get a room. ...
How can brands get involved with live music?
19 Apr 2012
brands can become involved in music, how does the live music sector fare? In a perfect world, brands ... brands can become involved in music, how does the live music sector fare? Live allows you to truly ...
Ben Kay: Now is the time for businesses to go on a charm offensive
19 Apr 2012 | by Ben Kay, a joint chief executive of Rainey Kelly Campbell Roalfe/Y&R
, businesses have been seen by the public to float off on the "them" gin palace. The few that are left ...
How the Tesco brand lost its value
19 Apr 2012
of the retail sector, mowing down the competition, sweeping up market share and, all the while, delivering ... . Intensively used stores look shabby and bland; its ranges, once the envy of the sector, have not been ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
consumer's experience? Should the advertising and publishing sectors be worried about the changes that need ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
