Will the Govt's comms strategy work?
31 May 2012
is popular but has no experience of private-sector marketing communications. Lots of questions, many ...
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New business leagues (1 June 2012)
31 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
general sense of public opinion and the kinds of themes and images that might not be to everyone's liking ... generated 98 complaints when it ran during Easter. By sector, leisure was the complained about this year ...
New business leagues (25 May 2012)
24 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
New business leagues (18 May 2012)
17 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
Commission, which spends 3 million on UK advertising, was formed from a public-private partnership ...
Department of Health reviews anti-smoking ad brief
17 May 2012 | by Sara Kimberley
. However, government adspend on encouraging the public to stop smoking has fallen considerably under ...
On the Campaign Couch ... with JB
17 May 2012
of doing the same and wondered if you think there is a growing interest among the public for such titles?
Will Facebook eclipse advertising's big league?
17 May 2012
With its long-anticipated initial public offering launching this week, Facebook is about
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
