Will the Govt's comms strategy work?
31 May 2012
is popular but has no experience of private-sector marketing communications. Lots of questions, many ...
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New business leagues (1 June 2012)
31 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
general sense of public opinion and the kinds of themes and images that might not be to everyone's liking ... generated 98 complaints when it ran during Easter. By sector, leisure was the complained about this year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
