Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
and the public dismissed the notion that the riots had any causal links to poverty as "hoodie-hugging". Rogers ... industries and finds big common themes that you don't necessarily get from sector-specific events. Google has ...
patterns of every conceivable form of outdoor advertising. Previous research has focused just on the sector ... sector will be complex and challenging - but this certainly shouldn't be seen as a deterrent. He adds ...
's effectiveness. Arguably, though, it wasn't quite as good at selling the merits of the sector's digital platforms ...
is popular but has no experience of private-sector marketing communications. Lots of questions, many ...
general sense of public opinion and the kinds of themes and images that might not be to everyone's liking ... generated 98 complaints when it ran during Easter. By sector, leisure was the complained about this year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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