publications...publications In the last year, there has been no shortage of publishers launching Internet titles ... times more than those in comparable print publications. Chilcott Le Fevre s interactive ... the cost of advertising across a variety of Web titles, and between Web publications and their print ...
Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of publicity with a pre...Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of publicity with a pre-Christmas press campaign for Olympus cameras. The ad, which promotes Olympus s AF-10 Mini gift set, breaks in the national press this week. It shows a Diana lookalike sitting demurely on an elegant upholstered chair ...
BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public...BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming ...
I write in response to your recent article on the 3-D Wonderbra ad (Campaign, 1 December). Trevor Beattie said that the pouting, scantily clad beauty standing in the bus shelter was Wonderbra s Christmas present to the public . This clearly can not be the same Mr Beattie who pioneered an anti ...
in the financial services and automotive sectors. It would be nice to think we could keep milking ...
beer market into the 500ml bottled beer sector. To mark Arrol s new premium positioning ...
the public education campaign. The department is to make its decision by next April, when ...
ads and has the power to generate punitive negative publicity. Plans are currently underway to help ...
, do advertisers still ignore this large and lucrative sector?..., do advertisers still ignore this large and lucrative sector? How happy I was to read about ... and demographic profiles. Using TGI Gold, Choice Publications has identified seven different types ... Publications and I had many of the same misconceptions. Four years on I m no longer terrified of reaching 50 ...
has already prepared for its competitive new world. In the past 18 months, it has won 24 new public-sector ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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