NEWS: Viz Internet site set up to goad industry to create better ads
15 Dec 1995
in the financial services and automotive sectors. It would be nice to think we could keep milking ...
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INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad
15 Dec 1995 | by JANET IZATT
publications...publications In the last year, there has been no shortage of publishers launching Internet titles ... times more than those in comparable print publications. Chilcott Le Fevre s interactive ... the cost of advertising across a variety of Web titles, and between Web publications and their print ...
INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth
15 Dec 1995 | by JOHN OWEN
for the work. The public s response to that site led us to think of doing a proper Tango site, he says ...
INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE
15 Dec 1995 | by MAIRI CLARK
ads and has the power to generate punitive negative publicity. Plans are currently underway to help ...
NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation
08 Dec 1995
sanction is the generation of negative publicity. When you get a barrage of stories telling the public ...
NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture
24 Nov 1995 | by CLAIRE BEALE
-media publications such as the Guardian s On-Line section and.net magazine, but would expand into general interest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
