13 Dec 1996
| by DOMINIC MILLS
of sports marketing exists parallel to our own. Yet
these two sectors share more than the odd similarity...Although the two occasionally intersect - at the Olympics or the World
Cup - the universe of sports marketing exists parallel to our own. Yet
these two sectors share more than the odd similarity ...
in new
media, sport is where the action is. It is simply the sector where new
ideas and ways ...
13 Dec 1996
You know how the Advertising Association is always banging on about the
freedom of commercial speech (yawn) and (yeah, yeah) the right to
advertise?
Well, you could say it has been royally hoist with its own petard.
Its head of public affairs, the highly vocal Jonathan Bullock, has ...
13 Dec 1996
| by ALASDAIR REID
honestly. The thing that people forget is that Carlton was undertraded
in the car sector for 1996 and LWT ...
in the car sector.
Martin Bowley, Carlton UK Sales managing director, is delighted by the
idea ...
13 Dec 1996
sector.
Sources believe IPC was originally planning to launch the magazine last
year, but failed ...
13 Dec 1996
| by KAREN YATES
, Barclays personal sector
existing advertising arrangements, Barclays said in a statement ...
13 Dec 1996
,
Nimble Diet Watch is aimed at hardcore dieters.
The dietary bread sector is worth pounds 26 ...
13 Dec 1996
| by EMMA HALL
leader in the sector, Hooch has been at the centre of the
controversy surrounding alcopops appeal ...
13 Dec 1996
| by BRENDAN LLEWELLYN
and now supermarkets. From a consumer perspective
this should improve things, but the sector is beset ...
homogeneous that differentiation is difficult. Each operates in the
retail and business sectors and to a ...
, but not
uncommon in this sector. Indeed, it is an unfortunate convention in all
industries with a professional ...
13 Dec 1996
| by OUR PARLIAMENTARY CORRESPONDENT
Labour needed
dramatic advertising to capture the public s imagination.
...
13 Dec 1996
Leagas Shafron Davis has been appointed by the Department of Health to
promote a new call prioritisation system for the ambulance service after
a three-way pitch (Campaign, 15 November).
The campaign will inform the public about the new system, which involves
prioritising calls as they come ...