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MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity...Although the two occasionally intersect - at the Olympics or the World Cup - the universe of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity ... in new media, sport is where the action is. It is simply the sector where new ideas and ways ...

DIARY: Bullock could expand funeral market share by giving special talk

You know how the Advertising Association is always banging on about the freedom of commercial speech (yawn) and (yeah, yeah) the right to advertise? Well, you could say it has been royally hoist with its own petard. Its head of public affairs, the highly vocal Jonathan Bullock, has ...

MEDIA: SPOTLIGHT ON; CAR ADVERTISING: Has Carlton overstretched in an effort to woo advertisers?

honestly. The thing that people forget is that Carlton was undertraded in the car sector for 1996 and LWT ... in the car sector. Martin Bowley, Carlton UK Sales managing director, is delighted by the idea ...

NEWS: Competition increases as IPC unveils listings magazine

sector. Sources believe IPC was originally planning to launch the magazine last year, but failed ...

NEWS: Barclays to hand project to Banks

, Barclays personal sector existing advertising arrangements, Barclays said in a statement ...

NEWS: British Bakeries set to target slimmers with Baywatch line

, Nimble Diet Watch is aimed at hardcore dieters. The dietary bread sector is worth pounds 26 ...

NEWS: Hooper’s Hooch takes to TV with quirky films

leader in the sector, Hooch has been at the centre of the controversy surrounding alcopops appeal ...

FEATURE: Do banks understand brands?

and now supermarkets. From a consumer perspective this should improve things, but the sector is beset ... homogeneous that differentiation is difficult. Each operates in the retail and business sectors and to a ... , but not uncommon in this sector. Indeed, it is an unfortunate convention in all industries with a professional ...

NEWS: Labour to mimic negative Tory work

Labour needed dramatic advertising to capture the public s imagination. ...

NEWS: Leagas Shafron will take on emergency calls shake-up task

Leagas Shafron Davis has been appointed by the Department of Health to promote a new call prioritisation system for the ambulance service after a three-way pitch (Campaign, 15 November). The campaign will inform the public about the new system, which involves prioritising calls as they come ...

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