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INTEGRATED: viewpoint; Awards schemes are guilty of not including the integrated sector

30 Aug 1996 | by STEVE HENRY

marketplace may be a brilliant piece of direct mail; or, for the retail sector, a new kind of loyalty ...

Dynamo behind Sugar enjoys the bitter rivalry in the sector

16 Aug 1996

The rise of Sugar is linked to Louise Newton’s talents, Gordon MacMillan reports

NEWS: Circulation rises reveal room for expansion in men’s sector

09 Aug 1996 | by ANNE-MARIE CRAWFORD

in the sector were IPC Magazines Loaded and Emap Metro s FHM, which chalked up stunning 87.2 per cent and 100 ...

NEWS: Atlantic asks Walsh Trott Chick Smith to build public profile

09 Aug 1996

Walsh Trott Chick Smith and TMD Carat have snapped up the pounds 1 million pound account for the UK s oldest national commercial radio station, Atlantic 252, without a formal pitch.

NEWS: Sporting Life to face new rival with focus on gambling sector

26 Jul 1996

A new daily sports newspaper with a strong bias towards horse and greyhound racing is to launch on 12 August.

INTERNATIONAL: Right-wing rule casts shadow over booming Israeli advertising sector

19 Jul 1996 | by BOAZ GAON

Boaz Gaon reports on the international growth and how it could soon be over

CLOSE-UP: LIVE ISSUE/BEEF ADVERTISING; Can ads help restore public confidence in beef?

28 Jun 1996 | by JANET IZATT

a public still unsure about beef? The British Egg Information Service, which faced a similar ... of lobbying followed by licensing of egg producers before we could go public with it. The MLC might ... , the biggest burger chain, which scored a publicity coup when it announced that it would not use British beef ...

MEDIA: PERSPECTIVE; Omega ad row is a sign of our lack of public awareness

07 Jun 1996 | by DOMINIC MILLS

magazine to boot. And yet I am told that in no media sector is the relationship between advertiser ... to make is that there appears to be an increasing dissonance between, on the one side, what the public ... . The evidence increasingly suggests - witness public concern about the use of children in ads (Campaign, last ...

PUBLIC RELATIONS: AMV’s PR strategy

24 May 1996 | by ROBERT DWEK

sectors of the communications industry. He takes issue with the label PR when applied ... sector, at least. ...

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

oversimplify the fundamental difference between the two communications disciplines of advertising and public ... . And it seems to be largely this very quality that is leading marketers more and more to public relations ... . Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...

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