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NEWS: Ministers demand COI slashes jobs by a third

26 Jan 1996 | by OUR PARLIAMENTARY CORRESPONDENT

remain in the public sector (Campaign, 1 December 1995). But now Michael Heseltine, the deputy prime minister, is demanding that the COI stops providing some publicity services - such as producing ... the Government to buy in such work from the private sector. There is no reason for the Government ...

LETTERS: MEDIA DEPARTMENTS; Working practice is determined by clients’ demands

26 Jan 1996

sector. For media specialists, the brief has long changed from simply buying media cheaply ...

MEDIA: SPOTLIGHT ON: MEDIA RESEARCH TECHNIQUES; BLM challenges the NRS way of defining press audiences

26 Jan 1996 | by ALASDAIR REID

measure of how people actually read publications. The NRS counts as a reader anyone who s had the briefest contact with a publication. In effect, argues the BLM report, press is treated as a broadcast ... in terms of the propensity of readers to react to a particular publication. Charlie Makin, a ...

DIARY: Clobbered on Kilroy, but Beattie bounces back on breakfast TV

26 Jan 1996

was on taking a pasting from good old Josephine Public about tobacco ads. While Trev vainly contended ... their Wonderbras and wondered what deep-seated problem lies at the heart of Beattie s taste for public ...

NEWS: TBWA Wonderbra posters provoke most newspaper coverage in 1995

26 Jan 1996

are looking for campaigns that will create extra publicity in the editorial columns. Wonderbra ...

NEWS: CKT wins three-way tussle for pounds 1m task to relaunch Milupa

26 Jan 1996

of public concern, and the industry has suffered from allegations of poor nutritional value, inadequate ...

INTERACTIVE: BEHIND THE HYPE/ARE RETAILERS MAKING THE MOST OF HOME SHOPPING?; Forward-thinking retailers should get online for the profits

26 Jan 1996 | by ALASDAIR REID

into the fmcg sector than ever before. In the UK, the two most important sites - the London Shopping Mall ... . And the more enlightened companies in the fmcg sector are already realising that it will eventually have ... for the consumer industry, recently took a straw poll of 650 manufacturers and retailers in the grocery sector ...

INTERACTIVE: NEW-MEDIA CLINIC; Have a plan ready for customer interaction when you join the Net

26 Jan 1996 | by DAN O’BRIEN

.punters have a nasty habit of e-mailing one another. Or talking on the public areas of the Net - like ... , a loyal community, a happy bunch of Net.citizens who won t write mean stuff in public, and perhaps ...

NEWS: Irish agency in row over way it secured divorce ad contract

26 Jan 1996

One of Ireland s leading advertising agencies is at the centre of an embarrassing political row over the way in which it was awarded a pounds 500,000 Irish government contract to handle last November s divorce referendum campaign. The controversy was provoked by the public disclosure of a ...

NEWS: Rhys Jones reappears in GGT Wispa Gold ad

26 Jan 1996 | by KAREN YATES

of the confectionery giant s public split from Bartle Bogle Hegarty last October. The pounds 2 million ...

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