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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

The difference between the industry s and the public s view of advertising is exposed yet again...The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed ... the public to adland, both were considered preferable to BMP DDB s sumptuous work for Vodafone ...

Mellors Reay lands task for health service advice line

19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT

, Romola Christopherson, director of press and publicity at the Department of Health, said. We ...

INTERNATIONAL: WHAT’S HOT IN GERMANY

19 Dec 1997 | by VERONIKA CLASSEN, the chief creative of

of Hollywood. It was an ad which whetted the German public s appetite for print advertising again. Scholz ... the German public smiling is Ogilvy s work for the upmarket leisurewear brand, Marco Polo ...

Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

in the media sector at CIA. He joined CIA after spells at Horner Collis This is a big, exciting job, Rimini ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

, unlike many other sectors, vacancies are rarely advertised, with agencies relying instead on direct ...

Media is key to BBH-Burnetts deal

19 Dec 1997 | by CAROLINE MARSHALL

are private, they are not making this information public. Also, neither side has revealed ...

MEDIA: FOR THE RECORD

12 Dec 1997 | by ALASDAIR REID

increases will produce a welcome revenue boost for all sectors of the trade. The Radio Advertising ... at Unilever. Other speakers include John Bartle and Winston Fletcher. WV Publications and Exhibitions ...

DMB&B hits fashion world with anti-fur ad

12 Dec 1997 | by CLAIRE BEALE

for Animals courts publicity each winter, but has not created a national poster campaign for many years. A ...

Global adspend set to increase

12 Dec 1997 | by ANNA GRIFFITHS

predicts cable TV will witness a double-digit percentage growth. TV will be the only sector ...

LIVE ISSUE/THE AFVPA: Has the voiceover wrangle damaged the AFVPA? - As the row escalates, the trade body’s best may not be enough. By Emma Hall

12 Dec 1997 | by EMMA HALL

not lead to such a public falling out. We have plenty of disagreements but they are usually kept quiet ...

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