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CCHM restructures operation in bid to target more clients

19 Dec 1997 | by RICHARD COOK

services sector....The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector. The agency, which was formed as Hill Murray in 1984, renamed itself ... services has some valuable lessons to teach other sectors, he added. ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

, unlike many other sectors, vacancies are rarely advertised, with agencies relying instead on direct ...

MEDIA: FOR THE RECORD

12 Dec 1997 | by ALASDAIR REID

increases will produce a welcome revenue boost for all sectors of the trade. The Radio Advertising ... at Unilever. Other speakers include John Bartle and Winston Fletcher. WV Publications and Exhibitions ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

12 Dec 1997 | by SARAH DU HEAUME, managing director of J

and so forth than actually negotiating rates for clients. To set up in this sector you need balls ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

going to educate the public. O It s a very simple piece of design. Whereas the concept of e ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek

05 Dec 1997 | by ROBERT DWEK

plagued recently by bad publicity, which it attributes to a totally inaccurate article in the trade ...

OPINION: How adland can learn from the Louise Woodward case - These days, accessing the Net is just child’s play, William Howells says, but few people - including agency staff - see the need for effective planning of the medium

21 Nov 1997 | by WILLIAM HOWELLS

great progress in educating the public, the business world and the media had finally hit home ... the latest whizz-bang fax machine. Then the public became involved and the Internet became a medium ... . The question must be asked whether the Internet s application - and the public s perception of it - has come ...

FOR THE RECORD

14 Nov 1997 | by ALASDAIR REID

. Haymarket Business Publications has acquired Delegates magazine from Miller Freeman. The bi ... . VNU Business Publications is to publish the official magazine of the London Society of Chartered ...

DIRECT: MY BEST SHOT

07 Nov 1997 | by LIBBY BROCKOFF

advertising in this sector is a garbled mess of technobabble and Web-waffle, with annoying software cascading...advertising in this sector is a garbled mess of technobabble and Web-waffle, with annoying software ...

SPOTLIGHT ON: MEDIA SPECIALISTS: What can media shops learn from the Millennium dispute? - Several media operations think the full-service era is over, Alasdair Reid says

07 Nov 1997 | by ALASDAIR REID

week). It has taken a dusty old government department (NMEC will be spending public money ... with the client. Surely a sector that had aspirations to lead the industry would be wise to start outlawing ...

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