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Blair considers ban on pre-election ads by pressure groups

21 Nov 1997 | by KAREN YATES

on standards in public life, chaired by Sir Patrick Neill, which will investigate party funding. It has ... to direct mail. At this year s election, Unison, the public service union, spent pounds 1.1 million ...

Wesleyan appoints Partners BDDH and Brann for ads task

14 Nov 1997 | by ANNA GRIFFITHS

because the two assurance groups use different methods of selling to the public. BDDH originally ...

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer afford to ignore the client conflict debate. Robert Dwek investigates

07 Nov 1997 | by ROBERT DWEK

it sector exclusivity?...by granting it sector exclusivity? It s a simple question but one that doesn t appear to have taxed ... spokesman says. He admits, however, that some clients do insist on sector exclusivity and the bigger we ... sector. Traditionally, this operated as a kind of cartel, with all members of the club united ...

DIRECT: ON THE RECORD - Caroline Marshall quizzes AMV’s Michael Baulk about integration and the group’s acquisition of Craik Jones

07 Nov 1997 | by CAROLINE MARSHALL

for not borrowing money! Well, I d point to our group policy throughout our 11 years as a public company, which ... is that I m running a large public company and I want to be able to see revenue and profit yields from direct marketing. I see it as a separate sector and as a tremendous opportunity because ...

CND assembles ’shadow’ ad agency

31 Oct 1997 | by JOHN TYLEE

and to ensure that nuclear disarmament remains high on the public agenda. The effort will kick off in February ... list and a public image that was a throwback to the early 60s (Campaign, 1 August). Louise ...

Abbott Mead group buys Craik Jones to boost direct profile

17 Oct 1997 | by JOHN TYLEE

in the marketing sector. ...

DIRECT MARKETING: TOP 30 DIRECT MARKETING AGENCIES - DM giant WWAV Rapp Collins retains its number one slot despite a pounds 7 million fall in turnover in 1996. Pippa Considine reports

10 Oct 1997 | by PIPPA CONSIDINE

a fall in turnover. Another, Colleagues Group, suffered a slow down after it went public ... to capitalise on the sector s growth. Within the Omnicom group - which includes WWAV Rapp Collins - BMP DDB ... in their portfolio and increase their business. For companies wanting to buy into the sector but unwilling ...

DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach

10 Oct 1997 | by ROBERT DWEK

of the biggest jumps in direct mail investment came from the manufacturing and banking sectors ... around a bespoke publication, the simply titled Ford Magazine, now three years old. This is regularly ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

03 Oct 1997

clever ruse to reassure the public that this sort of occurrence is rare, we are not fooled ... in two such august publications was from a marketing man at a building society. If I complained every ...

CAMPAIGN REPORT: CHOOSING AN AGENCY - A client’s guide to choosing a DM Agency. What is DRTV? What does a full-service agency do? Is direct response the same as direct marketing? Robert Dwek translates

12 Sep 1997 | by ROBERT DWEK

world, outfits didn t have the clout to counteract their poor public perception....Back in the dim and distant 80s, direct marketing agencies were all the same - or so many ad agencies and clients believed. Of course, this was never the case but, as the poor relation in the agency world, outfits didn t have the clout to counteract their poor public perception. All this has ...

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