THE APG CREATIVE PLANNING AWARDS 1997: PUBLIC SERVICE/CHARITY/GOVERNMENT CAMPAIGN
28 Nov 1997
challenge was to provide insights to create ads that stimulate anger and so overcome the public ...
, awfully small - for publication. ...
challenge was to provide insights to create ads that stimulate anger and so overcome the public ...
-them-off-the-streets initiative and finally - here comes the easy bit - sell it to the public. Last week, Labour s New ... or training. But companies - and the general public - have been down this road before. First ... to the public will be a winner because it will be non-governmental . We were successful in this pitch ...
29 November, 1985 Abbott Mead Vickers became a public company last Friday (22 November ... .6 million and was oversubscribed 30 times by eager investors, despite carrying an above-sector average ... the partners first agreed in principle to go public. A staff share option scheme has also been introduced ...
to run an advertising campaign to lift their battered public image....to run an advertising campaign to lift their battered public image. Top officials from the UK ... . Briefings are being conducted as part of an overall image audit being undertaken by the public relations ... and gas, as dwindling reserves force them into deeper waters. The industry is concerned the public ...
s public service remit....s public service remit. The proposed changes follow the Government s decision to phase out ... . With the additional money, Channel 4 will be expected to increase its public service commitments. From 1999 ... -channel environment, not just as a foil to ITV. They stress: It is now recognised that Channel 4 is a public ...
Silver Award Title: Nylons Client: Brian Duffy, managing director, Pretty Polly Agency: TBWA Simons Palmer Creative Director: Trevor Beattie Art Director: Steve Chetham Copywriter: Trevor Beattie Typographer: Tivy Davies Photographer: Platon Outdoor Specialist: Mills Allen Printer: Posterprint...
Silver Award Title: Dead Client: Gill Marshall-Andrews, chairperson, Gun Control Network Agency: Saatchi Saatchi Creative Directors: John Pallant, Matt Ryan Art Directors: Bill Gallacher, Keith Terry Copywriter: Robin Murtough Typographers: Mark Cakebread, Brian Hackney Outdoor Specialist:...
The Government is seeking more private sector sponsorship for its campaigns and wants agencies...The Government is seeking more private sector sponsorship for its campaigns and wants agencies ... not expecting it can have more impact. He said the Government had no plans to ask the private sector ... of the rules on Whitehall publicity. I would see sponsorship becoming more important, but I don t envisage ...
The battle for the American breakfast table is taking another turn as the nation s largest cereal manufacturers try desperately to improve the slashed profit margins and battered market shares from their costly price war.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.