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on a clash that hurt competitors but didn’t move the US public

26 Sep 1997 | by KAREN BENEZRA

The battle for the American breakfast table is taking another turn as the nation s largest cereal manufacturers try desperately to improve the slashed profit margins and battered market shares from their costly price war.

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

-Roms, electronic feeds, online services and customised briefings. Information about countries and sectors is gathered from 500 analysts around the world. The publications are supplemented by a conference ... and Croatia. Around 70 per cent of the London portfolio is management and sector conferences on areas ...

SPOTLIGHT ON: TRAVELLER MAGAZINE - Can this upmarket travel title maintain advertiser interest? The launch issue of Conde Nast’s Traveller is bursting with ads. By Alasdair Reid

26 Sep 1997 | by ALASDAIR REID

in this sector? As with GQ, will we see a steady stream of me-toos? On the basis that where Conde Nast goes ... editorial interest, it could very well create a new market sector. ...

CAMPAIGN REPORT: EUROPEAN MEDIA - TV revolution breathes new life into listings/Their circulations may be huge but UK listings magazines generally have a downmarket readership. What can be learnt from France and Germany where such titles appeal to the you

26 Sep 1997 | by RICHARD COOK

, by and large, they are not the right sort of readers. In the UK, for example, in a sector that together ... whole. In the UK it is still considered an achievement that the sector survived deregulation ... . But even if the sector in the UK is simply treading water, in sales terms there is cause for considerable ...

Technics press ads aim to hook music fans with top stars

26 Sep 1997 | by JOHN TYLEE

while maintaining the company s profile in the audio-visual sector, where it claims to lead the field ...

MEDIA: FOR THE RECORD

26 Sep 1997 | by ALASDAIR REID

. The IPC titles will be available on the 200 kiosks which can be found in public areas ... on television. The jury will involve members of the public sitting for four days, cross-examining witnesses ...

Ministers collide in debate on tobacco sports sponsorship

26 Sep 1997 | by Our Parliamentary correspondent

Ministers have clashed over the Government s plans to outlaw sports sponsorship by the tobacco industry. Tessa Jowell, the public health minister, wants all tobacco funding of sports events to be phased out within three years. But Tony Banks, the sports minister, wants to allow sporting bodies ...

Armani fills Sunday Times sites

26 Sep 1997 | by PIPPA CONSIDINE

Negri, the head of marketing and public relations at Armani. Style magazine, which used ...

OPINION: Creativity is a skill, so why isn’t it included on the bill? - Richard Lewis believes agencies may be selling themselves short He asks, why aren’t they charging for the creativity that could turn a product into a top-selling brand

26 Sep 1997 | by RICHARD LEWIS, managing director of Pou

creative thinking. All three are part of large and vibrant commercial sectors but agencies ...

PERSPECTIVE: It’s worth courting the media to make ads more effective

26 Sep 1997 | by STEFANO HATFIELD

not seek publicity, suspecting that much of the press interest would be attempted muck-raking over ...

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