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M&C launches millennium epic

The mysterious Easter Island statues are the centrepiece of a commercial to whip up public...The mysterious Easter Island statues are the centrepiece of a commercial to whip up public enthusiasm for the millennium celebrations. The monuments stand impassive as a thousand years ... Experience Company, whose Dome has been subjected to relentless media criticism and public cynicism ...

Omnicom and AMV finally sign merger contract for #346m

The Abbott Mead Vickers group has ended 13 years as a public company with its absorption...The Abbott Mead Vickers group has ended 13 years as a public company with its absorption into the Omnicom empire in a #346 million deal. The agreement, which has been expected for some weeks (Campaign, 4 December), leaves the founders of the UK s largest agency holding shares valued at more ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

, but of all those taken up by the public, one in five was a Goldfish....Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish. The marketing ...

OPINION: TURKEY OF THE WEEK

scene poster following complaints from both the public and the Church: With so many truly dreadful...Claire Cozens picks on the Whitbread Beer Company for deciding to pull its Heineken nativity scene poster following complaints from both the public and the Church: With so many truly dreadful Christmas campaigns circulating, I just can t believe that Whitbread has deprived us of one of the few ...

LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled

has promised to consult the tobacco and advertising sectors before pushing the ban through ... and publicity at the Department of Health, says: A large chunk will be spent on advertising ... , public relations and sponsorship. Young people will be targeted through teenage magazines, adult ...

Fisher-Price awards DM work to Dynamo in branding rethink

-Price is the highest spender in its sector above the line, and there was a feeling that it wasn t quite working ... and consumers. The pre-school sector is a competitive market and Dynamo came up with a strategic ...

Audi continues yuppie theme

in that sector, Audi stands as a different choice attitudinally. There is a marriage of values. The 40 ...

True North gives up lawsuit as Publicis wrangle nears end

against a merger of Publicis SA and Publicis Communication, a non-public subsidiary in which True North ...

LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?

it made public the news that Dentsu s president, Yutaka Narita, had been in top-secret talks ... that it doesn t have to face the rigmarole of going public - or the post-listing scrutiny. It wants a benign ...

MEDIA FORUM: How the major media players fared during 1998. Another year over, as John Lennon once put it. But not just any old year for the media business. Next Christmas, your favourite Yuletide singles will come courtesy of all-singing, all-dancing, pi

of the sector - but true independents such as Carat, he suggests, will have nothing to fear from intensified ... barrier to the development of the sector as a whole. There is also on-going concern about the BBC ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.