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Fisher-Price awards DM work to Dynamo in branding rethink

18 Dec 1998 | by KAREN YATES

-Price is the highest spender in its sector above the line, and there was a feeling that it wasn t quite working ... and consumers. The pre-school sector is a competitive market and Dynamo came up with a strategic ...

Lowe Direct launches first work for Saab GB

04 Dec 1998 | by ELEANOR TRICKETT

into the premium sector. The pack - which contains individual brochures and an invitation to test drive ...

LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne Stracey will experience little teething trouble, Claire Cozens says

04 Dec 1998 | by CLAIRE COZENS

this time the sector is direct marketing and the agency in question is Tequila Payne Stracey, the below ...

Bupa starts search for agency after O&M split

27 Nov 1998 | by FRANCESCA NEWMAN

secret review which was abruptly abandoned when it became public (Campaign, 15 August 1997 ...

great British public

30 Oct 1998 | by MICHELE MARTIN

and employment. Claritas s Prism dominates the lifestyle sector, with data derived largely from questionnaires ...

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations...Public Relations. - Campaignlive TBWA GGT Simons Palmer s creative director, Trevor Beattie, has ... and public opposition to the deal. - Financial Times Dyson vacuum cleaners is reviewing its pan ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

30 Oct 1998 | by JADE GARRETT

. As part of the need to change public perceptions and prevent tales of distress, a public register would ... the register of births, marriages and deaths owned by the Public Records Office, the need for a national ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

30 Oct 1998 | by ROBERT DWEK

coming from credit card companies, charities, and the leisure and marketing sectors. Mail order ... of employees in the DM agency sector rose by 14 per cent, with 30 of the top 40 agencies reporting ... . It notes that the average sector margin of 12.6 per cent was exceeded by 22 agencies, with nine of them ...

Campaign Direct Awards focus on creative ideas

23 Oct 1998 | by CLAIRE BEALE

awards. We hope the Campaign Direct Awards will fly the flag for creativity in the direct sector ...

DIRECT AWARDS: Creative leaders welcome new awards scheme

23 Oct 1998 | by CLAIRE COZENS

stands for all that s innovative and progressive in DM. It is the only publication read by all ...

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