30 Jan 1998
| by DOMINIC MILLS
. They should pick somewhere a
little less public next time. Harrods front window, perhaps..... They should pick somewhere a
little less public next time. Harrods front window, perhaps.
...
30 Jan 1998
| by PIPPA CONSIDINE
the industrial and
commercial electricity sectors. It aims, through this and later
campaigns, to build on its ...
is the strongest brand in the
electricity sector. We re building on this asset.
The advertising forms ...
will include
sponsorship and a public relations offensive. Media is being handled by
Zenith. The brand ...
30 Jan 1998
| by BELINDA ARCHER
, to overhaul the image of gays in the eyes of the general
public. The climate is such, now, that many ...
. Kim Watson, marketing
director of the leading paid-for publications, Gay Times and Diva,
believes ...
than the general public. We find there
is still a reticence among them towards the gay media, partly ...
30 Jan 1998
| by MARK WNEK
distribution channels targeting
out gays confident enough to enjoy gay venues and, thus, our
publications ...
distribution is both unreliable and unfocused. While
this argument might apply to other sectors of free ...
,000 copies of free gay publications are
distributed every week by the three main free gay publishing houses ...
30 Jan 1998
| by PETER TATCHELL
and innovation. Agencies
should create topical, innovative and creative campaigns to reach this
market sector ...
reinforced inequality and underscored our continuing treatment as
second-class citizens.
But public ...
30 Jan 1998
| by CLAIRE BEALE
and entertainment sector spent pounds 59.6 million on
outdoor advertising in 1997.
New expenditure figures ...
advertisers boosting the sector s revenue in 1997 included
Polygram Films, spending pounds 4.4 million ...
cent as a result.
The automotive sector, which has traditionally been the biggest spending ...
30 Jan 1998
| by JOHN TYLEE
prevailed - as they had to under public company
ownership. And, whatever the current public positions ...
30 Jan 1998
| by JOHN TYLEE
Dems Treasury spokesman,
claimed Labour was set to spend pounds 250 million on publicity ...
). Seventeen
Labour MPs signed a Commons motion urging the broadcasters to remember
their public ...
30 Jan 1998
| by ALASDAIR REID
across the BBC and the commercial sector. It would be an
irony if, against this background, Channel 4 ...
30 Jan 1998
| by DOMINIC MILLS
sector ad revenues (ie IT,
business travel, phones and so on) are at risk - the Evening Standard.
...