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OPINION: New signings - the worst kept secret

. They should pick somewhere a little less public next time. Harrods front window, perhaps..... They should pick somewhere a little less public next time. Harrods front window, perhaps. ...

Saatchis unveils pounds 7m PowerGen blitz

the industrial and commercial electricity sectors. It aims, through this and later campaigns, to build on its ... is the strongest brand in the electricity sector. We re building on this asset. The advertising forms ... will include sponsorship and a public relations offensive. Media is being handled by Zenith. The brand ...

GAY MEDIA REPORT: WHY ADVERTISERS ARE STILL FRIGHTENED OF THE G WORD - Major advertisers are still reluctant to tap into gay media and their high-spending audience. Belinda Archer asks, what’s their problem?

, to overhaul the image of gays in the eyes of the general public. The climate is such, now, that many ... . Kim Watson, marketing director of the leading paid-for publications, Gay Times and Diva, believes ... than the general public. We find there is still a reticence among them towards the gay media, partly ...

GAY MEDIA REPORT: THE GAYPERS DEBATE - Competition for ad revenue between the paid-for gay press and the weekly free gay papers, the gaypers, is at an all-time high. Here, both sides of this market argue the pros and cons

distribution channels targeting out gays confident enough to enjoy gay venues and, thus, our publications ... distribution is both unreliable and unfocused. While this argument might apply to other sectors of free ... ,000 copies of free gay publications are distributed every week by the three main free gay publishing houses ...

GAY MEDIA REPORT: ADS - A GAY-FREE ZONE/Although positive portrayals of gay life have reached the mainstream, the media have yet to lose their homophobia, Peter Tatchell says

and innovation. Agencies should create topical, innovative and creative campaigns to reach this market sector ... reinforced inequality and underscored our continuing treatment as second-class citizens. But public ...

Media and entertainment are outdoor’s big spenders

and entertainment sector spent pounds 59.6 million on outdoor advertising in 1997. New expenditure figures ... advertisers boosting the sector s revenue in 1997 included Polygram Films, spending pounds 4.4 million ... cent as a result. The automotive sector, which has traditionally been the biggest spending ...

OMNICOM TAKEOVER OF GGT GROUP: Editor’s comment

prevailed - as they had to under public company ownership. And, whatever the current public positions ...

HOTLINE

Dems Treasury spokesman, claimed Labour was set to spend pounds 250 million on publicity ... ). Seventeen Labour MPs signed a Commons motion urging the broadcasters to remember their public ...

SPOTLIGHT ON: CHANNEL 4: Future of Channel 4 could be in multicultural mainstream - Popular minority shows at peak times on 4? Alasdair Reid asks if it could work

across the BBC and the commercial sector. It would be an irony if, against this background, Channel 4 ...

OPINION: MILLS ON MARKETING

sector ad revenues (ie IT, business travel, phones and so on) are at risk - the Evening Standard. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.