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publishing business, held by Redwood Publishing, as it looks to expand its portfolio of publications ...
The Government made minor concessions over its ban on tobacco advertising this week, but press and poster ads will still be outlawed on schedule in December. The Department of Health has announced that publications produced in other European Union countries will be able to carry tobacco ads ...
sector, it seems that few agencies would recruit Ogilvy today. Not long ago, when it was still viewed ... , then you need to have people with specialist sector knowledge and wider consultancy and communication ... grades quickly. Although initiatives like this help, more impact will be felt by the sector ...
was charged with finding ways of making it more relevant to the FMCG sector. It s a medium which he ... by and for the finance and service industries, says Marsden. These sectors also find the medium relatively ...
The direct marketing industry is still dogged by problems of public perception, according to new...The direct marketing industry is still dogged by problems of public perception, according to new research carried out by the Direct Marketing Association in conjunction with the Royal Mail. Eight out of ten marketers think the man in the street doesn t know what direct marketing is, and six out ...
to the review said: The brief is based on devising a test launch to the public. If it succeeds, the budget ...
sector to companies that specialise in disciplines. The decision was to build an integrated network ...
to pounds 1 million public liability , as well as various other fandangly bits. All for pounds 148 ...
. Not terribly imaginative, perhaps, but at least not unkind. Which, given the volume of negative publicity ... , of course). Green seems shocked by the sheer volume of negative publicity that has surrounded his ...
For would-be advertising creatives, suffering for art s sake is still considered de rigueur. If you haven t clocked up sufficient garret time, you haven t established your creative credentials - no matter how good your work might be.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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