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CLOSE-UP: LIVE ISSUE/BUDGET CUTS - When advertising becomes an expensive luxury. Is Citroen’s decision to cut its adspend misguided or inspired, Emma Hall asks

10 Dec 1999 | by EMMA HALL

is persistently highlighting the premium prices that the British public seems to be paying for everyday goods ... Awards. BMP DDB s VW ads have also achieved public popularity, stacks of industry awards and massive ...

MEDIA: FOR THE RECORD

10 Dec 1999 | by ALASDAIR REID

. The publication will be called Jupiter Universe and will launch in February 2000 with a print run of 100 ...

HOTLINE

10 Dec 1999 | by JADE GARRETT

of publications from Financial Times Business for pounds 13.5 million. The company has acquired 60 subscription ...

THOMAS ON THOMPSONS: JWT’s worldwide creative director, Allen Thomas, right, reviews his life and times as he retires after three decades

10 Dec 1999 | by GORDON MACMILLAN

public, Martin Sorrell started WPP, Saatchis bought Bates, Omnicom was created, WPP bought JWT, then O ...

Natalie Hugh joins Fox Kids Europe as head of web sector

06 Dec 1999 | by RACHEL MINTER

Fox Kids Europe has appointed a new managing director to head its internet and new-media development division.

Miller Freeman launches website

06 Dec 1999 | by MARK TUNGATE

and newsletters, together with details of target audiences, publication profiles and the dates of key events. The site is searchable under market sector, product type, key word or title. It also has links to all ... music sector, with 300,000 users a month. In September, it appointed Evans Hunt Scott as part of a ...

Dot.com outdoor spend hits pounds 13m

06 Dec 1999 | by JONAH BLOOM

in 1998 has suddenly become a raging torrent of new revenue for the outdoor sector. And what great ... continue to fill the poster industry s coffers next year. As a sector it definitely looks ... it will be harder to predict than other sectors. If a car manufacturer is producing a new model, you know when ...

Metro News links up with Century 105.4

06 Dec 1999 | by GREG HUGHES

director Mark Rix said: We are looking to identify sectors where we don t traditionally do well and which we can exploit to our mutual benefit. The holiday sector is certainly one and sports retail ...

Action 2000 returns to regional press for December push

06 Dec 1999 | by COLIN GRIMSHAW

-drink drive campaign through Feature Link, and private sector wins include Barclays Bank, Nuffield Hospitals ...

NEWS ANALYSIS: Agency mergers could prove a headache for media owners. Sales people have little say when agencies join forces. Mark Tungate investigates

06 Dec 1999 | by MARK TUNGATE

. But how does the gradual consolidation of the agency sector into a handful of giant players affect ... . Whatever media owners think, consolidation in the agency sector will continue for some time yet. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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