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HOTLINE

entitled IDM Directions. The saddle-stitched publication will be distributed to all 6,000 IDM members from...The Institute of Direct Marketing has appointed Dennis & Beyond to publish a 24-page quarterly entitled IDM Directions. The saddle-stitched publication will be distributed to all 6,000 IDM members from mid-November, complementing the current journal, Interactive Marketing. ...

Stanbrook departs AA after nine years to join DLA Upstream

years to join the public and regulatory affairs company DLA Upstream....Lionel Stanbrook, the deputy director-general of the Advertising Association, is leaving after nine years to join the public and regulatory affairs company DLA Upstream. Stanbrook, who has ... and special issues. At DLA, he will be managing director, public affairs. He said: 'The opportunity ...

CAMPAIGN-I: Briefs

publications this week. Dig-it said that the move is part of its multi-channel approach....The gardening website Dig-it.co.uk is launching a mail-order catalogue. The catalogue, which has been developed by the direct marketing company RSCR, will be distributed with key gardening and style publications this week. Dig-it said that the move is part of its multi-channel approach. ...

CAMPAIGN-I: Briefs

publications this week. Dig-it said that the move is part of its multi-channel approach....The gardening website Dig-it.co.uk is launching a mail-order catalogue. The catalogue, which has been developed by the direct marketing company RSCR, will be distributed with key gardening and style publications this week. Dig-it said that the move is part of its multi-channel approach. ...

HHCL kicks off debut London Eye campaign

increases ..BL.- By ANNA GRIFFITHS ..XP.- Every sector in the marketing industry has experienced ... agencies. While the dotcom boom has caused growing employment costs among public relations and design ... in productivity. Overall, however, advertising agencies continue to be the least profitable sector, although ...

HHCL kicks off debut London Eye campaign

increases ..BL.- By ANNA GRIFFITHS ..XP.- Every sector in the marketing industry has experienced ... agencies. While the dotcom boom has caused growing employment costs among public relations and design ... in productivity. Overall, however, advertising agencies continue to be the least profitable sector, although ...

Govt briefs shops for UK Online drive

all over the country at different public facilities, including leisure centres. Private-public ... the country into the digital age. However, Blair recently promised to deliver 452 public services ... direct marketing and public relations specialists. The budget for the campaign has not been ...

PERSPECTIVE: E-mail can bolster direct campaigns

its audience a high penetration of the richest sectors of society as well as a broad cross ... is a cost-effective and fast medium that will absorb budget spend from other media sectors ...

OPINION: Great servant but a very bad master

their children from TV sex and violence and themselves from commercial messages, has been greeted with public ...

REVIEW: Marketing and advertising news in the week’s press

and SMP all handle RBS/NatWest business. Marketing Week Parkhill Publications is understood ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.