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Opinion: Business sector will benefit from RBI’s sales move

trade titles should prove a tremendous fillip for the often underrated business magazine sector....trade titles should prove a tremendous fillip for the often underrated business magazine sector ... the profile of the business publishing sector among big advertisers and agencies. While it might be a ... effect on the image of the business magazine sector as a whole. Anyone who doubts this is possible ...

Analysis: Media Track - Women’s sector strains as Florence and Denise are primed

; Red launched in 1998 and sells around 170,000 a month. The sector is also made up of established ... and She by almost 13 per cent. Indeed, the whole women s sector has been experiencing a downward ... suffered, but the overall drop was only 1.1 per cent for the younger sector. The overall fall for older ...

Carat beats two to land Tiny’s pounds 34m media buying brief

for the larger private and public sector IT businesses. ...

How To Get Ahead: What It’s Like To Work For ... VNU - VNU’s Soho office houses a hard-working sales team of heavy-drinking hedonists

sectors. And, of course, it s involved in new media. The ad sales teams work across traditional...What does it do? It produces consumer and business magazines, mainly in the IT and financial sectors. And, of course, it s involved in new media. The ad sales teams work across traditional and online products. Good office? The big red-brick building in Soho s Broadwick Street was once ...

Glittering Prizes: Your magazine wants to hold an awards ceremony - and you’ve got to sell it to the punters. Rob Gray finds out how it’s done

that help to cement a position in the market. This holds true for publications in both the consumer and business sectors. Indeed, it can seem as if there are so many magazine-backed awards ... to allow the magazine to add value in a number of ways: to its own brand, the sector it serves ...

Analysis: News Analysis - Is cross-selling the way to steal blue chips from the nationals?/RBI has faith in centralised sales but what do its rivals think, asks Lexie Goddard?

not only sells across its business and finance and IT sectors, but also offers pan-European deals ... publications - refused to comment on the topic of cross-selling display advertising. Emap houses its ...

Media Analysis: Forum - Is the SMG-Ginger deal good news for advertisers?/Alasdair Reid reports on who will benefit from Scottish Media Group’s pounds 225m acquisition

. Campbell will doubtless be asked to make up a lot of corporate public relations ground over the coming ... in individual media sectors. ...

IPC Southbank appointments boost ad activity

. In addition, the team will court companies in the travel, motor and food sectors. Lacey will also target ...

UK internet travel firm seeks global agency

UK based internet travel company, eDreams, is looking for an agency to handle its global creative account to develop its online and offline brand ahead of its launch later this year. The move follows its appointment public relations firm Shandwick in the UK and Spain and Business Press in Italy ...

UK internet travel firm seeks global agency

UK based internet travel company, eDreams, is looking for an agency to handle its global creative account to develop its online and offline brand ahead of its launch later this year. The move follows its appointment public relations firm Shandwick in the UK and Spain and Business Press in Italy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.