Lexus hires Partners Andrews Aldridge for DM task
17 Oct 2001 | by Staff,
in the automotive sector through its work with Harley Davidson. Members of its senior team have also worked ...
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IPA moves to form single trade body
07 Dec 2001 | by JOHN TYLEE
but also the Sales Promotion Consultants Association, the Internet Advertising Bureau, the Public ...
Lexus hires Partners Andrews Aldridge for DM task
17 Oct 2001 | by Staff,
in the automotive sector through its work with Harley Davidson. Members of its senior team have also worked ...
Heathrow Express to rethink DM business
05 Oct 2001 | by IAN DARBY
the corporate sector, including posters at Underground stations and along key routes to the airport ...
DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting
05 Oct 2001 | by HOLLY ACLAND
the point at which it's more cost efficient to dump mailings on people and some sectors have bought ...
REVIEW: Direct mailings emerge as worst offenders
28 Sep 2001
Direct mailings from the household, health and leisure sectors have emerged as the worst offenders in a survey carried out by the Advertising Standards Authority on how well the direct marketing industry complies with advertising rules. - General release. ...
Guardian opens below-the-line pitch
18 Sep 2001 | by Staff,
The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited. The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...
Guardian opens below-the-line pitch
18 Sep 2001 | by Staff,
The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited. The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...
WWAV produces DM mailing to promote Toyota Verso model
07 Sep 2001 | by JOHN TYLEE
the Renault Scenic but never captured the public's imagination. WWAV's Toyota account director ...
WWAV produces DM mailing to promote Toyota Verso model
07 Sep 2001 | by JOHN TYLEE
the Renault Scenic but never captured the public's imagination. WWAV's Toyota account director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
