28 Sep 2001
Direct mailings from the household, health and leisure sectors have
emerged as the worst offenders in a survey carried out by the
Advertising Standards Authority on how well the direct marketing
industry complies with advertising rules. - General release.
...
28 Sep 2001
| by NATACHA SYLVAIN
magazines and its exhibitions sector to the investment fund
Cinven for two billion euros. His next step ...
.
At the moment, however, the advertising sector is under pressure, with
advertisers cutting their budgets. "The ...
revolutionary publications
Who are the best media sales team in the country?
Interdecco ...
28 Sep 2001
| by PETER HEIJMANS
it was a business sector that was judged on its
cultural and societal role, whereas now it is a free ...
stations that it is difficult to plan a good advertising
campaign."
The three public networks have ...
the sectors that slashed their budgets the
most. KPN's adspend cuts came at a time when the former state ...
28 Sep 2001
Contrary to rumours that Dentsu was postponing its plans for a
flotation, it has announced that plans for its initial public offering
are scheduled for this autumn. The network has filed a complaint against
the Japanese weekly magazine Economist for reporting that Dentsu would
postpone the flotation.
...
28 Sep 2001
| by PIPPA CONSIDINE
when the
whole definition of the BBC as a public service broadcaster is being
called into question. "Clearly he is a believer in public service
broadcasting," one senior BBC executive says, "and we need to understand
what a public service broadcaster is in the 21st century."
Davies' declaration on landing ...
28 Sep 2001
| by Our Parliamentary correspondent
the right agenda of public services before the other two main parties.
He said that branding had now ...
editor of The Guardian. It was chaired by Neil Sherlock, a Liberal
Democrat adviser and partner, public ...
and honest - all the things that the public
wanted", and project that image.
"There ...
28 Sep 2001
| by JOHN TYLEE
's chairman and chief executive, cited Kamerick's
diverse background with public companies as key ...
28 Sep 2001
| by IAN DARBY
in the survey were unrepresentative
of the breadth of product sectors in the UK and that the study failed ...
28 Sep 2001
| by JEREMY WHITE
digital
sectors with a steady uptake. As channels increase and a brand's
on-screen presence fragments ...
28 Sep 2001
| by IAN DARBY
closer to customers should be the new mantra. Her best
moment was her comment on public perceptions of Camelot.
"It's sad that the general public know the Camelot brand at all,"
Thompson says. "For me it should be something like Kingfisher, where it
is understood by the City, but has no public recognition ...
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