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Ogilvy & Mather strengthens its healthcare business

The Shire Health Group, the healthcare public relations and medical education consultancy, has been part of WPP since 1999. It will operate as part of O&M's existing healthcare advertising, direct marketing and public relations businesses, which operate from more than 20 markets around ...

CHJM launches The Guardian's focus on health in debut DM

The agency has developed direct marketing and ambient activity to support the publication this weekend of the findings of an investigation into the provision of public services in Enfield. Claydon Heeley's first work supports The Guardian's report on the health service. Its creative uses giant ...

DIRECT MARKETING: DM'S BROAD CHURCH

sector to increase its share of client spend - the disbelief turned to wonder. How were those data ... cent) on last year's income of £29.8 million, which is better than the sector norm. But its chairman ... DM shops, as the migration of sales promotion agencies into the sector because of the decline ...

DIRECT MARKETING: TESTING TIMES

key sectors for direct marketing growth - technology and finance clients - are spending less. "There ...

CLOSE-UP: LIVE ISSUE/A SINGLE COMMUNICATIONS TRADE BODY - DMA's members divided on decision to reject IPA. The DMA decision to reject 'big tent' plans frustrates some

valuable source of potential revenue. The big tent plans will continue with the backing of the Public ... those agencies working in the more buoyant below-the-line sector. This move is about improving ...

Atkinson poised for Saatchis role

consumers. Atkinson is likely to be working on ways to capitalise on the booming direct marketing sector ...

DMA rejects IPA's supergroup plan

with the Public Relations Consultants Association and the Marketing Communications Consultants Association were ...

DMA rejects IPA's supergroup plan

it "understood" the DMA's decision and said talks with the Public Relations Consultants Association ...

DM entries to D&AD Student Awards rise with sector's growth

Traditionally direct mail has been overlooked in favour of above-the-line media, but in 2001 the sector grew by 5.9 per cent, and the entries reflected this trend. The number of entries was 192 - more than triple the number last year - making it the most ...

IPA figures reveal fallout from recession

." The publication of the second annual income league tables is part of an ongoing effort by the IPA to convince its ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.