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FA seeks agency for image makeover in World Cup build-up

31 Jan 2002 | by John Tylee,

for the 2006 competition. FA bosses want to banish public perceptions of soccer's governing body as a ... some point the FA knows it must take a more public position," an industry source said. "All ...

US magazines are showing a grunge homemaker trend

31 Jan 2002

UK titles? The other genre to show significant growth was the sports/lifestyle sector ...

ADLAND'S GAY PRIDE AND PREJUDICE: Being 'out' and proud can often be, surprisingly, not so easy in the mainly macho world of advertising. Carol Reay investigates

25 Jan 2002 | by CAROL REAY, the chairman of the advertising charity Nabs

in another sector, arriving in advertising can be a shock. Sean Kelly, Leo Burnett's new-business director, was a psychotherapist in the public sector. "Coming into advertising was like going back into the dark ages. Some cultures were openly hostile," he recalls. The public sector is an environment ...

NEW MEDIA: SPOTLIGHT ON BIPA - Digital publishers hold a firm line as Drayton takes on BBC. BIPA's new chairman is not going to allow the BBC any rest, Alasdair Reid reports

25 Jan 2002 | by ALASDAIR REID

and is clearly not scared of the public spotlight. He got off to a brisk start in his role last week ... 's main role has been to lobby on behalf of the private sector against the BBC. But could that change ... of auditing. But those are issues covered by organisations such as the Periodical Publications Association ...

FIELD MARKETING: Making an impact - Ken Gofton investigates how field marketing can bring advertising to life

25 Jan 2002 | by KEN GOFTON

the public know about the technology. And this being a very limited initiative at this stage, with a ... " such as an ISDN line. The stand featured two videophones, allowing members of the public to talk ... sought out specialist shops in the related sectors of sales promotion, roadshows, field marketing ...

IPA Bellwether Report predicts cautious year

25 Jan 2002 | by CAMILLA PALMER

in the direct marketing sector. The direct market saw an increase for the fifth consecutive quarter ... . Trends in new budget setting were mixed by sector. Retail and consumer sectors such as FMCG ... projections. Financial services, travel, entertainment and the media were the worst sectors. The IPA ...

FIELD MARKETING: Track and Field - Tracking the success of a field marketing campaign is getting easier, thanks to new hi-tech approaches

25 Jan 2002 | by ROB MCLUHAN

If any sector can shrug off the current economic downturn, it's field marketing. With clients desperate for reassurance that they're spending their budgets effectively, field marketers believe ... UK national print publication and broadcast station that reports general news. Coverage was secured ...

JWT in pole position to win international Vodafone business

25 Jan 2002

that JWT has been working on concerns Vodafone's business sector, not the consumer task. Vodafone refused ...

OMD UK dismantles planning branch to form separate hubs

25 Jan 2002 | by JEREMY LEE

the lines of a management consultancy which can represent numerous companies within the same sector ...

CLOSE-UP: LIVE ISSUE/BMIBABY - Bmibaby's advertising will have to differentiate it from its rivals, Jenny Watts says

25 Jan 2002 | by JENNY WATTS

launched its own budget sub-brand to be based at East Midlands airport. "It's the sector of the aviation ... -cost offerings. The sector has traditionally seen a more robust and even gritty marketing message ... 's advertising typifies the sector's brusque marketing tone. Built on the airline's distinctive livery ...

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