When CMP was drawing up its budgets for 2002, the UK's largest field agency had caution as its watchword. Despite two previous, successive years of rapid expansion in the field marketing sector, CMP ... . The independent sector argues otherwise. Four out of the UK's top ten agencies are independent, and all recorded ...
on the sector's blooming health....magazine casualties mounted, Royal Mail registered 100 new contract titles. The sector grew its combined ... sector, but we turned a corner at the end of the year and are confident about the future." Although ... to work on Barclays. Ian Sewell, the commercial director of Redwood, believes the sector is managing ...
that has hit advertising spend in other sectors....of 34 contract publishers and 1,500 consumers. The figures mean that the sector has almost doubled its ... sectors, which remained the same since Mintel's last survey. Retail and financial services are responsible ... , there are more publications aimed at staff (16 per cent) and business partners (15 per cent) since Mintel's last ...
, Poster Publicity, Meridian Outdoor, Portland and IPM to pitch for the £4 million business in a statutory
public service broadcasters' fund, to which all broadcasters would be able to apply for cash
sector as his reason for leaving. Moran will oversee marketing for all of Thames Water's divisions within
increased massively in the car sector, year on year. Also there are more brands out there, more clothes ... sectors. Five years ago, we wouldn't have carried one car advertiser, largely because of the age group ... taking hold, the public is, unsurprisingly, seeking the escapism of the big screen experience. "There ...
While customer magazines vary tremendously in terms of quality and content, many good publications ... readership figure, QRS data indicates the average time spent reading that publication is 24.9 minutes, significantly lower than paid-for titles in that sector. This might imply the magazine is not actually ...
also ask to meet the leader writer who covers your sector: not to whine and whinge and bluster ... account without further review. In a public-spirited initiative, I plan to invite Campaign to extend ...
in its public service box. And there must also have been sighs of relief that the Ofcom job failed ... the business end of many of the sectors that will come under Ofcom's remit. That has to be good news, doesn ... that the person appointed has experience of the advertising industry as well as the broadcast sector. He ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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