The Work: Private View
10 Dec 2004
: Jasper Bell, new-media manager, Energy Saving Trust Brief: Increase public awareness of energy ...
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De Kare-Silver returns for AKQA role
10 Dec 2004 | by Larissa Bannister
unmatched sector expertise and broad management experience to the agency as we look to add further depth ...
Special Report: Direct Marketing - Client Champions
03 Dec 2004
directors become reluctant to use their money merely to remind the public of their brand's existence ... at the expense of pure branding executions. Often, the need for response-driven marketing is dictated by sector ... -volume cold mailing still goes on, much to the disgust of the British public. Would this ever dissuade ...
Media: Strategy Analysis - Selling serious digital photography
03 Dec 2004
" guides, crafted to the individual subject matter of publications. Finally, it has created a supplement ...
The Work: New Campaigns - UK
26 Nov 2004
Exposure: Cinema THE LOWDOWN Yet another player in the competitive female-targeted small car sector ... public awareness of energy efficiency in domestic appliances Creative agency: Dare Producer: Keiron ... executive, Vote No Brief: Raise awareness of the European constitution and make a case to the public ...
Media Awards 2004: Broadcast Sales Team Of The year - IDS
26 Nov 2004
the cerebral higher ground as a "thought leader", a move demonstrated by the publication of its book ...
The Work: Private View
19 Nov 2004
's the wobbler? AGENCY HEAD - Matthew Bull, chief executive, Lowe I am of the public view that, amazing ...
Associated Newspapers buys Find a Property for £13.8m
10 Nov 2004 | by Staff,
in the digital sector. Find a Property is a perfect fit." The online property market is worth an estimated £20m ...
Sky and D&AD link up to launch interactive TV award
05 Nov 2004 | by Staff,
The new category will include three sub-sections -- interactive advertising, interactive services and enhanced television -- in order to recognise the breadth of marketing activity within the interactive TV sector. A jury of creatives will judge the winners over a period of four rounds. The decision ...
Sky and D&AD launch interactive TV award
05 Nov 2004
The new category will include three sub-sections - interactive advertising, interactive services and enhanced television - in order to recognise the breadth of marketing activity within the interactive TV sector. A jury of creatives will judge the winners over a period of four rounds. The decision ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
