Concord, the outdoor media specialist, is moving into the experiential marketing sector. It has
WINNER Title: Lifeblood Media agency: Drum Media director: Mark Eaves Account directors: Mark Eaves, Daphne DeSouza Creative agencies: Drum/North One TV Creative directors: Mark Eaves, John Nolan Marketing director: Gavin Evans Client: National Blood Service Brand/product: National...
of the embarrassment when Channel 4 chairmen make anguished public spectacles of themselves in attempting to draw ... broadcaster, it will have to seek public funding in some form. That could mean deriving funding on a programme ... direct public funding. If it becomes less reliant on audiences, audiences will inevitably fall. Airtime ...
There's something in the air among Europe's public service broadcasters. Confronted by fragmented markets and hostility from the commercial sector, several are looking to make an exit from the public service sector. Italy's RAI will be partially privatised early next year. The Danish government ...
The new public service publisher (PSP) proposed by the media regulatory body Ofcom could...of a public service publisher has practical and operational merit." ...
said: "Northern Shell is always looking to develop and move into new sectors. It saw that women ...
will warn the public of the dangers of excessive salt consumption.
will the IPO have on Google's own brand? The limited access that the public has to Gmail has illustrated a key ...
The BBC has awarded Fallon the brief to win back the British public's affection for the corporation....The agency will be charged with promoting the BBC brand while emphasising its abilities as a public service broadcaster. The campaign is expected to break in 2006. The appointment follows a four-way pitch with the other agencies on the BBC's roster: Abbott Mead Vickers BBDO, BBC Broadcast and DFGW ...
Two-thirds of the public believe the BBC should not be funded by the licence fee alone, according...was considered the "least worst" option for future funding, although the public was divided over whether ... " stated that they valued the BBC very little if at all and, in general, the public had noticed a marked ... . The public consultation was launched by the Department of Culture, Media and Sport in December last year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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