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Media: Strategy Analysis - From Spider-Man to arachnamania

something new - a little more creativity in a formulaic sector might create the extra buzz that film ...

Close-Up: Live Issue - Going live: advertising's latest trend?

claims to have held talks with a number of advertisers from other sectors, including a mobile phone ...

Top Performers of 2004: Advertiser of the Year - Tesco

it too was the poor relation of its sector. But, via a combination of tough but necessary commercial ...

Close-Up: Stocking-filler ideas from the literati of adland

endorsement but also for anybody fascinated by the public's obsession with the celebrity cult. The IPA ...

Top Performers of 2004: Agency of the Year - BBH

continues to make waves, attracting the kind of publicity few other start-ups manage, and moving ...

Top Performers of 2004: Medium of the Year - The Independent

distinctiveness and threatened its unique public service remit. Looking to the future, Duncan is committed ...

Top Performers of 2004: International Media Network of the Year - MindShare

publications. On the research side too, MindShare unveiled some pioneering developments. It rolled out its ...

The Work: Private View

: Jasper Bell, new-media manager, Energy Saving Trust Brief: Increase public awareness of energy ...

LongAcre Partners assembles mini-holding company

independents in the marketing and ad sectors and are always discussing ideas with them." LongAcre was set up ...

Media: Concord moves into the experimental marketing sector

Concord, the outdoor media specialist, is moving into the experiential marketing sector. It has

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.