A host of pioneering and visionary operators are blazing a trail in their sectors and successfully...Spain's top media contender is going underground. 20 Minutos, the leader in a burgeoning freesheet sector, is wooing readers and media buyers across metro stations and rail hubs in Madrid, Barcelona, Valencia, Seville and Zaragoza. "It's not just taking readers from paid-for newspapers but increasing ...
US agencies now come with public relations thrown in, as Pippa Considine reports....US ad agencies are increasingly offering public relations services, even where they have sister PR ... a dedicated arm. According to Patricia Courtois, the chairwoman of the AAAA client public relations committee and the vice-president of public relations at the Florida-based agency Clarke ...
's fashion monthlies, will have a publication date of 3 March.
including Selfridges, Sony PlayStation, Sector Skills Development Agency, Unilever and new business
. The awards categories have been updated to better reflect the marketing sectors in which campaigns have ...
The trade body has agreed to relaunch its creative services committee to help staff in the sector make their case to senior managers. The move follows a dramatic decrease in the size of ad agency creative services departments, and the news last month that Ben Langdon, the chief executive of Euro RSCG ...
into Public Focus, a newly formed health and fashion specialist, which was headed by Jordan Keane. Since her ...
, WPP announced earlier this year that it was acquiring the outdoor independent Poster Publicity ...
On release: Now More gratuitous publicity puffery: www.openwatermovie.co.uk ...
and InStyle, the sector has been relatively launch-free of late. Early next year that will change ... Conde Nast, which feels that it owns the sector, as well as a further sign that the advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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