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The pitch was managed by the AAR following Clemmow Hornby Inge's decision to resign the account after clashes with Expedia's marketing director, Elysa Chowdhury. Expedia, which launched in 1998, has one of the highest media spends in the travel sector. It enables consumers to create their own ...
frustration with dial-up technology, encouraged the public to embrace broadband technology. The rate ... and the results of the campaign impressive, given the marketing challenges implicit in this fast-moving sector ...
of the paid-for search sector? Paid-for search is good for advertisers as it's extremely effective ... view the rise and rise of the paid-for search sector? As well as being a fantastic branding tool ...
cent of listening, with the commercial sector on 44 per cent. In audience terms, the perception is that the commercial sector has run out of momentum and, perhaps more worryingly, of ideas as to how to change ... in the radio sector. He concludes: "Other media are becoming better organised. Radio companies with strong ...
of the sector and the fact it's an area most of the industry is struggling to deal with, the hardest thing ... that the advertising and media industries were failing to comprehend the scope and speed of change in the sector. He ... about how to deal with this second phase of growth for the digital sector. "The problem is that most ...
it is that is being pitched for," he says. But Pattison must be aware of the deep disquiet in certain sectors ...
The rise of the weblog should make public figures even more careful about what they say, legal
The rise of the weblog should make public figures even more careful about what they say, legal
and media distribution services to the print, radio and TV sectors. It's all about simplifying the processes ... colour profiles for each destination publication. Only when these are met is the file sent ...
for a specific publication or other printed product. - Today, Quickcut is the world's leading provider ... publication's exact production specifications, including colour profiles, to guide and manage advertising ... . - Today 65 per cent of ads processed by Quickcut solutions are colour managed for specific publications ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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