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IPC claims largest home supplement for Ideal Home

IPC Media, the publisher of Ideal Home, is claiming that the supplement has the largest-area page size to date created in the home interest sector. The 36-page supplement uses the large page format to highlight colour samples, accessories and detailed steps outlining how readers can create the look of a room ...

Bill Gates wants your business

sort of man-eating monster". The campaign - an attempt to stave off negative publicity stemming from ...

AstraZeneca seeks agency for Crestor CRM strategy

prescription medicines. The companies felt that the public would be against such a move. If you have ...

C4 chief calls for public funds

Andy Duncan, the chief executive of Channel 4, has renewed his plea for public funding ... believed the advertiser-funded broadcaster would not need public money were guilty of "lazy thinking ... the public-service-oriented shows that used to sit at the heart of its schedule," she said. She warned ...

Between the Lines - Ali exit an embarrassment

Before the appointment of Leslie Ali last January, WCRS made public statements about needing

The Work: New Campaigns - UK

IPC Media is aiming to shake up the real-life magazine sector with the launch of a new women's weekly ... in England and Wales. Now, the Government is launching a campaign to encourage members of the public ...

Levi's hands Goodstuff below-the-line brief

of the sector, Levi's sales were down 1 per cent in 2004, compared with the previous year. The jeanswear ...

AstraZeneca seeks DM shop for Crestor

above-the-line advertising to market prescription medicines. The companies felt that the public would ...

CHI and Naked win Friends of the Earth task

to address it." In the past, Friends of the Earth has relied mostly on public relations to raise awareness ...

Roth puts media at top of IPG agenda

Roth, 59, who adds the chief executive's role to his job as IPG's chairman, is due to have talks with media operating company chiefs this week. Under David Bell, Roth's predecessor as chief executive and now IPG's co-chairman, the group has lost ground in the media sector. At the end of last year, IPG ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.