buying sector, which has seen breakneck consolidation....First, the merger of Poster Publicity and Portland Outdoor creates WPP's buying operation Kinetic and then the Aegis rival Posterscope snaps up Alban, the owner of Concord. Kinetic and Posterscope's battle ... , there is pressure on specialists to demonstrate this scale. The keen rivalry between WPP and Aegis in this sector ...
will be in the traditional radio sector, where consolidation will bring stronger commercial players, and digital development ... that all of our new services are distinctive and different from anything offered by the commercial sector ... platforms offer a real breath of fresh air. They give us the opportunity to superserve the UK public's array ...
, but not many real trends. One is the rise of the so-called "readable newspaper", the lightweight public ... in certain sectors, such as retail, times are tough. Who'd have thought that French Connection would have ... of entertainment. We're not a public-service broadcaster. We make programmes that sell," he said of his scheduling ...
." In terms of clients, the energy and telecommunications sectors are highly promising, in Russia ... to inform the public about the benefits of accession, the move has had a stagnating effect. Compliance ...
The business, which bills around £30 million, will sit alongside outdoor buying for PHD's sister Omnicom shops OMD UK and Manning Gottlieb OMD at Posterscope. PHD's account is moving after WPP acquired Poster Publicity to create Kinetic. PPL held a two-thirds stake in Outdoor Connection, with PHD owning ...
are other big spenders. The family-owned company, which is based in Norfolk, attracted adverse publicity ...
approach" to their ads and would bring public health benefits. "Our proposals involve not just money ...
main sectors. In media planning and buying it has four main network brands: the flagship Carat; a ...
is the market leader in the baby-milk sector, with a 34 per cent share. LOCKETS - WEATHER SYMBOLS Project ...
, the ads, created by Interbrand, have also done a good job of generating publicity about the new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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