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Media: Strategy Analysis - Public answer emergency police call

, Richard Bowdery, Home Office Marketing Brief: Raise awareness among the public about the role of PCSOs ... to apply to become PCSOs Target audience: Potential PCSOs and the general public Budget: Undisclosed ... forces and MG OMD indicated that when PCSOs and the public came into contact, it created a positive ...

Campaign Media Awards 2006: Best Public Sector and Charities Campaign

WINNER Title: NSPCC - Don't Hide It Media agency: Zed Media Media director: Patrick Affleck Account director/media planner: Rian Shah Creative agency: DNA Client: NSPCC Brand/product: NSPCC Marketing director: Stephanie Hughes The NSPCC wanted to run a campaign aimed at encouraging 11-...

The World: Prague - Brands call for no cut in advertising on public TV

to the country's parliament asking it to allow the public TV channel, Ceska Televize, to continue broadcasting

Public oppose junk-food ad ban

suggested the public is opposed to the idea....of public affairs at the Advertising Association, said the research indicated that a more moderate approach than a pre-9pm ban was warranted. Suzanne Edmond, the public affairs manager at the Food Advertising ...

Campaign Digital Awards 2006: Best Charity and Public Sector Campaign

WINNER Project: Smart online, safe offline Client: Lydia Fitzpatrick, marketing manager, Home Office Agency: Profero Writer: James Taylor Art director: Ian Owen Designer: Stuart Peddie The Home Office emphasised the impact young internet users' online behaviour could have on the wider world,...

Coke holds public vote on ad strategy

The soft drinks giant is introducing the new water product by asking the public to choose which ad should promote it. Shearer and a spokesman from Saatchi & Saatchi Milan appeared on national TV to introduce the executions their agencies had created for the new drink. Nitro, which handles the Aquarius ...

Magazines: Sector stars

Men whose job it is to know pick out the leading lights of the consumer and customer sectors....PAUL THOMAS ON CONSUMER MAGAZINES In a nutshell: Magazines continually evolve and do new things. It's a vibrant, stable sector; there are loads of closures, but there are lots of launches too. The latest Audit Bureau of Circulations figures were OK, but not great: real-life and celebrity titles ...

Campaign Press Awards 2006: Best Charity, NGO, Not-for-Profit and Public Service Advertisement

SILVER AWARD Title: Fingerlegs - Penis Agency: Abbott Mead Vickers BBDO Client: COI Creative directors: Paul Belford, Nigel Roberts Art director: Pete Davies Writers: Adam Rimmer, Nigel Roberts Typographer: Nils Leonard Photographer: Alan Mahon COMMENDED Title: Smoking Beaker Agency: Abbott Mead Vickers...

The World: Paris - Public and Yahoo! team up to launch web TV channel

The French weekly gossip magazine Public has ploughed x10 million into an internet TV channel in a...Public TV launched last week and broadcasts for three hours a day via the www.yahoo.fr portal and Public's dedicated website, www.public.fr. The advertiser-funded channel features celebrity news ... launched Public, which is targeted at 15- to 30-year-old females, in 2003. Public's rival, Emap's Closer ...

The BTAA Awards 2006: Gold Award - Public service

Gold Award: Best 30-Seconds-Or-Less TV Commercial Silver Award: Commercial Shown In Cinema And On TV WINNER Client: Department for Transport Product: Teen Road Safety Title: Cameraphone Agency: Leo Burnett Production company: Gorgeous Enterprises Director: Chris Palmer Writers: Angus Macadam, Paul Jordan Art...

 

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