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Media: All About ... Independent media agencies

What does BLM buying Red say about the sector?...Conventional wisdom has it that the media agency sector is moving the way of the Goliaths ... -up in the media buying sector in the nine years since Christine Walker struck out with Walker Media ... and luxury brand sector - in a multi-million-pound deal. A sign that the independent sector is flourishing ...

Diary: Adland shakes a (naked) leg at Scottish wedding

is an acclaimed public speaker, was outdone by his other half's speech. But at least the horror of Englishmen ...

Agency staff levels hit 30-year high

sectors. Women continue to make up half of the workforce. Despite the fact that the population of the UK ...

Media: A Moment with Marquis

. The answer then? Be brave and look to the media sector. But select well - not everyone is up to the mark ...

Trade bodies agree fair remuneration guidelines

, ISBA, the Marketing Communications Consultants Association and the Public Relations Consultants ...

Opinion: Perspective - Remuneration guide fails to address big issues

It's been over a year in the making but the IPA, ISBA, the Marketing Communications Consultants Association and the Public Relations Consultants Association have put their heads together and come up with some tips on how to draw up solid client/agency remuneration agreements. God knows the market needed ...

Media: Strategy Analysis - Targeting the affluent young drinker

, with the limited budget, a press campaign targeted publications that revealed high concentrations of Hennessy ...

Close-Up: Live Issue - Bringing a more persuasive attitude to McCann

persuasive approach." They agree that they have a lower public profile than Campbell's; it's a BMP mentality ...

The Work: New Campaigns - The World

: International Lesbian and Gay Association Brief: Convince the public that homosexual couples could have the same ...

Media Headliner: Mark Howe touches down on planet Google

and the nature of the relationship (with that media sector) is changing. It now makes a big difference for Google ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.