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George Osborne links ads cull to tax cuts

, Osborne said: "In the private sector when times are tough you take out the overheads. "The consultants ...

Oxfam asks public to help with digital poster campaign

The British public is being given the chance to contribute to Oxfam's new advertising campaign...Created by Rainey Kelly Campbell Roalfe/Y R as part of the charity's "Be Humankind" campaign, Oxfam is asking the public to visit its website and write a strapline that they hope will inspire the nation to help end poverty. The best contributions will then be uploaded to interactive billboards ...

All about ... Branded content specialists

. In contrast, although Kameleon has an inside track with one of the sector's bigger players, it still retains ... agencies will argue that, over the long term, they are destined to dominate this sector ... when it comes to the spread of agencies and business models active in this sector. ...

The World: Kuala Lumpur - De Kretser book will 'spill beans' on WPP Group

Michael de Kretser, the public relations pioneer, is to publish a "tell-all" memoir..., simplify and add a little chilli padi to the world of public relations," de Kretser said. ...

Agencies line up for Tories' DM account

The party has contacted agencies with a brief to build public support and help raise money. The review is being handled by the AAR. The Tories are thought to be looking for an agency that has fundraising expertise and experience of working in the political sector. Political parties have identified ...

The World: New York - Adspend drops 1.4 per cent, with auto hardest-hit

Within specific categories, the automotive and pharmaceutical sectors continued to struggle, falling 8 per cent and 5 per cent respectively. Auto dealerships were also down 1 per cent, spending $2.2 billion in the first half of this year. By media sector, spot radio, local newspapers and network TV all ...

The World: New York - Lee quits as chief of Euro RSCG North America

Lee's decision is said to have followed a clash of egos within the Havas agency. Lee joined Euro RSCG last spring following five years as the chief creative officer at Coca-Cola. Since Lee moved to Euro, the agency has made a number of high-profile changes to its North American sector. Ron Berger ...

The World: Beijing - China Telecom rolls out $14.6 million creative review

state-mandated restructuring of the country's telecom sector, the company is poised to acquire China ...

Media Forum: Is the Ofcom result positive?

's chief executive. Four years ago, when Ofcom's review of the future of public service broadcasting ... of its current public service requirements, particularly in areas such as regional news. Richards ... that up. But there would be dangers in giving it public funding too." However, Richard Oliver, a ...

Diary: Kellogg wants reprieve from South Kilburn FM

his adoring public to deluge the station with their protests. "In the case of e-mails, phone calls ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.