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Advertising Association to launch foundation to fight negative image

. "And the loss of public trust opens the door for politicians with the sometimes arrogant, view ...

PROMOTIONAL FEATURE - Direct marketing round table

different type of creativity to gorilla but just as key. For a long time, the direct sector has talked ... when it comes to graduate recruitment. The direct sector can find itself down the pecking order when ... the sector needs to change its name. The general consensus was that the name is fine, because it represents ...

DCSF seeks agency for child protection brief

in the public and private sector, and reports directly to the prime minister. It is charged with improving ...

Sony hands retail marketing account to HS&P and Live and Breathe

will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV ...

Comparethemarket kicks off DM review

A shortlist is expected to be drawn up over the next month. The process is being handled by the AAR. Comparethemarket.com has not spent significantly on DM in the past, but is keen to put more emphasis on the sector to help retain existing customers in the face of increased activity from competitors ...

The Pensions Regulator calls DM pitch

The organisation requires an agency to provide strategic planning and creative executions for a number of direct marketing campaigns, with work being implemented across both the online and offline sector. A number of agencies have been contacted regarding the business, with a shortlist of agencies ...

Rapier wins worker rights DM account

Rapier won the business after a pitch against Targetbase Claydon Heeley, in a process managed by COI. It will be responsible for creating a campaign that aims to raise awareness to vulnerable workers of their employment rights and inform the public of the help available to them if they feel ...

Oystercatchers recruits Angus Crowther from EHS Brann

broadening the consultancy's remit to cover all media sectors. Cowie said: "Angus has worked on significant ...

Keitch and Lordan take the helm at the DMA

The new appointments will see Keitch take on the role of chief of membership and brand, with Lordan becoming chief of operations. Previous to these roles, both served as DMA directors. As chief of membership and brand, Keitch will be the public face of the DMA, managing its relationships with its members ...

English Heritage kicks off search for DM agency

LONDON - English Heritage, the public body responsible for protecting and promoting the historic...monuments and landscapes. It also maintains a public archive, and works to broaden the public's access ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.