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of yellow Pencil winners ahead of the publication of the 2012 Annual.
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...
significant period-on-period rise in the women's lifestyle sector, moving up by 6.4 per cent to 266,881 copies ... on the reader, overhaul the website and launch a spin-off, biannual fashion publication called Marie Claire ...
into art was ... as I grew up and saw art in public spaces, I wondered: "Who is this bronze statue for? Why ... professor of public art at Goldsmiths, University of London, was also pretty amazing. The biggest influence on my career has been ... my mum, dad and brother. If I propose something for public space ...
The multi-media campaign is running across TV, radio, press, cinema and online across 22 countries. The soundtrack to the TV ad is by Irish band Snow Patrol and is taken from the band's latest album, Fallen Empires. Karen Buchanan, Publics London chief executive, said: "Ireland is a truly diverse country ...
'Fight Club' and movie storytelling - won the public vote and secured him a trip to New York for two. ...
Integration is not dead. It may have been the victim of negative publicity and misrepresentation in the past, but it is alive and kicking and is as relevant to the advertising industry today as it has been in the past. But we do need to create a common understanding among academics, clients and practitioners ...
e-mail address. The youth consumer market is a sector that reacts to engagement particularly well ... marketing include those in the following sectors: technology, gaming, fashion, sport, music and similar ... are missing a trick by not targeting the youth sector. Eighteen to 24-year-olds aren't so difficult ...
The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates. The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand." PepsiCo UK Ireland ...
the importance of "joined-up thinking". They can be found across a spectrum of sectors - including healthcare ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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