G2: Data at the core
29 Jun 2011 | by Tim Hipperson and Stefan Kniess, G2
-of-mouth - a public "check-in". We have already seen retailers experiment with deals that entice customers ...
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AnalogFolk: The wisdom of friends
29 Jun 2011 | by Matt Dyke and Kevin Sutherland, AnalogFolk
"likes" are simply a forced public display of an opt-in to a brand's social news stream ...
Diesel invites people to join stupid society on fantasy island
15 Mar 2011 | by Sara Kimberley
The activity invites people to create and vote on laws, public holidays and the national anthem to help shape a democracy through social games on Facebook integrated with Diesel's site. Six films have been released on YouTube and Diesel Island's website , created by Santo London and produced ...
Sir Ridley Scott picks winner of Philips' Parallel Lines campaign
22 Sep 2010 | by Sara Kimberley
." He chose the winning film following a round of public voting on YouTube to select the top five ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
Anomaly unveils debut campaign for Sony
15 Apr 2010 | by Kate Nettleton
online product demos, will support the campaign alongside public relations activity devised by Immediate ...
Nike recruits sports stars to raise awareness of HIV and AIDS
02 Feb 2010 | by Sara Kimberley
), the business launched in November to create awareness and a sustainable flow of money from the private sector ...
Celebrities back Great Daffodil Appeal in new Marie Curie campaign
26 Jan 2010 | by Matt Williams
, and will encourage the public to contribute to the appeal by giving up an hour of their time to go out ... Curie to obtain signatures and donations, by asking members of the public to "return the favour" when ...
Campaign video - Internet audience measurement lacks consistency, users say
15 May 2009 | by Anne Cassidy
of the executives that work in the online advertising sector about the audience measurement tools available to them ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
