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awareness, few consumers will scan products in public and they certainly won't in-store. Ensuring brands ...
Sam Roddick, lead for Deloitte Digital EMEA, said it launched the digital practice in response to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ...
's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...
Not content with an empire that spans advertising, digital, research, PR and media, Sorrell is venturing into the technology sector hand-in-hand with Infosys, Procter Gamble's Business Partner of the Year 2011. No minnow itself, Infosys has 150k staff operating out of 65 offices in 30 countries ...
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
consumer's experience? Should the advertising and publishing sectors be worried about the changes that need ...
revenues rose 69% to hit $3,154m ( 2bn) in 2011, according to accounts filed for its $5bn initial public ...
The 30-minute Kony film, an ad to raise public awareness of crimes committed by the Ugandan warlord Joseph Kony, has topped the chart for the past three weeks and has now been shared more than five times a second since it was published on 5 March. Since last week, the film has attracted five ...
'Kony 2012', funded by a campaign group called Invisible Children and directed by co-founder Jason Russell, set the social web alight last week when its was shared five millions times in a matter of days . The 30-minute film is intended to raise public awareness of the crimes of Ugandan warlord Joseph Kony ...
The 30-minute film to raise public awareness of the crimes of Ugandan warlord Joseph Kony
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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